Tag Archives: design

Expectation and Experience in Product and Service Design

… we shape our buildings; thereafter they shape us. Winston Churchill   Thinking of the following, “Products/Services fail because they don’t meet customer expectations”, as only a cliché would be to shortchange the future viability of your product/service. Of course, … Continue reading

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The Designer, the Potter, and the Prototype

Modern design, be it physical products or software is now a professional endeavour, having evolved from a craft tradition. The fetish to be first in the market means that the pressures on the modern designer are immense. Even when you … Continue reading

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