Customer Journey

How well do you know your customer? How much do you know or have attempted to know about his journey, and his interactions across your organisation? Journey mapping is tool that enhances an organisations understanding of its customers and their terrain. The following is an excellent webinar from Forrester.  Also check the writings of Simon Wardley here.




About KM Mukku

Kick-start, build and manage teams in product development (particularly in the financial domain), and enjoy all in adaptive case management, business process design and business process improvement. Currently holding the position of CTO at coMakeIT.
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