Not really convinced about marketing and story telling. Would a good story sell a bad product? Apple built exceptionally good products, it understood its customers, and knew their willingness to pay an above average price for the correct combination of quality and usability. In some ways the product sold itself, and the story was garnished by the public, and unwittingly by the competition. But, if you wish to understand story telling then below is a very nice infographic from “copyblogger.com”.
Follow me on TwitterMy Tweets
Tag CloudACM Adaptive Case Management agile blockchain BPM collaboration Complexity constraints context dangerous data science Deep Learning design DevOps Enterprise Architect fads H2O Lean management microservices Microsoft mobile MVP organisational structure outsourcing POC predictive analytics presentation procedure process product development product management productt teams Promise Theory property-management prototype quality quantlib scrum Security shapes smart-contracts start-up start-ups stories swing options Trust