Marketing and Story Telling

Not really convinced about marketing and story telling. Would a good story sell a bad product? Apple built exceptionally good products, it understood its customers, and knew their willingness to pay an above average price for the correct combination of quality and usability. In some ways the product sold itself, and the story was garnished by the public, and unwittingly by the competition. But, if you wish to understand story telling then below is a very nice infographic from “”.

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]

About KM Mukku

Kick-start, build and manage teams in product development (particularly in the financial domain), and enjoy all in adaptive case management, business process design and business process improvement. Currently holding the position of CTO at coMakeIT.
This entry was posted in Marketing, product management, Story Telling. Bookmark the permalink.

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